Takeaways 7

My five takeaways

  • Client Interviews
  • Marketing Plan
  • SWOT Analysis
  • Mission Statement
  • Site specifications

Client Interviews

Client interviews are huge today as the chance of getting one are less because there are a lot more options in the market. In order to succeed at the interview you want to do your research on the company and person you will be interviewing. You need to understand what the client needs and tell them how you will accomplish the task using terms that they will understand.

Marketing Plan

The marketing plan is important in helping your company succeed as it is like a road map and shows where you want to e and the steps you have to take to get there. When creating a marketing plan you want to involve people from all parts of your company as it will take everyone in your company for the marketing plan to reach its goal.

SWOT Analysis

SWOT is a planning method which is used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or business venture.

SWOT can help you uncover opportunities that you are well placed to exploit, and by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares. SWOT can be used to “kick-off” strategy formulation or it can be used as a serious strategy tool.

Mission Statement

A mission statement should capture in a few sentences the essence of your business’s goals and the philosophies underlying them. The mission statement reflects all aspects of your company. You want to state one or two main things that your company does and something that makes you stand out from your competition.

Site Specifications

In order to build a good website you want to create a plan by understanding the vision and goals for the website. You want to start with the homepage then branch out to the other pages. Before you start you want to know all the categories and sub-pages that need to be included. You want to make sure that the website includes what the client wants and the site specifications should be written in a way where the client would be able to understand them.


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