My five takeaway’s are:
- Market Research
- Focus Groups
- Google Analytic’s
Market research is the process of analyzing data to help understand which products and services are in demand, and how to be competitive.
Market Research is huge an a very important part to a companies success. Business 2 Community discusses some tips on how to go about market researching online. Online polls and surveys are very useful but you want to keep them short and simple as most internet users won’t sit through a long survey. Social media is another very useful resource as people willing share information about themselves and some of the sites include tools to help with the process of market researching. You can also conduct online video focus groups which are more convenient.
Focus groups are a form of qualitative research where people are asked about their opinion, perceptions, beliefs, and attitude towards a product or service.
The article I found on focus groups discuses weather or not focus groups are still relevant. Focus groups can offer great feedback from customers or potential customers which you can then use to enhance your product or service. A drawback is that with any group people are easily influenced by others in the group and can provided invalid feedback.
Cookies (no not the ones your mom makes you) are a small piece of data sent from a website and is stored in your web browser on your computer.
In this article they discuss how cookies are related to marketing. Cookies are used to track users and the websites they visit. Marketers can use this information to have ads on the internet related to what websites you have been on. With the cookies companies can figure out what you have bought online and also your location to further target ads towards you.
Google Analytic’s is a service offered by Google which generates statistics about a website and measure visitors, how the found your site etc.
Forbes gives 15 tips on how to maximize your marketing campaign using Google Analytic’s. You can set alerts for certain events that occur so you don’t have to keep checking it. You shouldn’t keep visiting your website as it can skew the results and provide inaccurate information. You can segment your audience’s based on your target markets that you have. Google Analytic’s is a great resource to track your website, how users found it, what pages they visited and much more useful information.
Keywords are words or strings of words the represent your page.
This article gives some tips on how to chose keywords to enhance your marketing campaign. You want to put yourself in the users shoes and think what they would use to find your product or service. You can base some of the keywords off of what your competitors are using. You also want to include synonyms and misspellings of your keywords. The goal of keywords are to drive qualified traffic to your website and increase conversions.